Born in Naples, Massimo lives and works in Milan.
His professional and artistic eclecticism have often found a home in different design fields. As a expert color consultant, he has developed chromatic studies for a variety of businesses and private residences, including the following:
- The automobile industry (Cantieri Navali di Baia, color palette for the new Fiat model, Fiat Advanced Design and Lancia)
- Public transport (chromatic climate of the new gas buses of Verona)
- Urban architecture (Naples)
- Interior design for public and private buildings (Banca Albertini SYZ Milano; Zambala residence, Milan; Pasticceria Scatuchi Naples; home and studio of Gianna Nannini in Milan; Ceccarelli House, Milan; Villa Mura Capri; Villa delle Rane e delle Rose Montemarcello)
- Product design (Philips by Alessi color packaging: Alessi, Swatch, Bisazza)
- Fashion (Etro, Guardiani, JDX Korea)
- Exhibit design (Essere-Benessere at the Triennale di Milano; Normali Meraviglie, Genova; The Art of Italian Design, Atene)
- The creation of events and performances (Color is Music; Synestesia; Chromacoma)
From 1994 to 1998, Massimo was the editor and music consultant for Olis for the New Era, a monthly magazine that examined art, religion philosophy and alternative medicine. From 1990 to 2006, he collaborated with Atelier Mendini.
From 2003 to 2014, he was a Professor of Chromatology at the Accademia delle Belle Arti of Verona, and he has been a lecturer for many training classes on color in planning at the IACC International Seminars, NABA (Nuova Accademia di Belle Arti), Domus Academy (Department for New Technologies of the Accademia di Brera), and SPD (Scuola Politecnica di Design).
In 2005, at the Festival della Mente di Sarzana, he presented the sold-out workshop La nuova percezione del colore.
In 2006, he took part in the Biennale di Architettura di Venezia with his project “Nuovo Paesaggio Cromatico,” a sensory installation and dynamic scenography examining the relationships among color, artistic perception and everyday life, which also involved musicians and neuroscientists.
In 2008 he created, designed and directed the first chromatic requalification intervention in Europe and perhaps in the world, the not-for-profit project “Colore al carcere di Bollate,” based on the study of color’s effect on the perception of time inside the walls of a prison.
In 2009 he conceived and coordinated the prize-winning workshop Let’s Color the World, a contest for the students of the Domus Academy of Milan and the Accademia delle Belle Arti di Verona, with the aim of redeveloping the urban landscape.
In 2010 he authored the not-for-profit chromatic redevelopment intervention of the Santa Maria Maggiore Church in Mirabella Eclano (XI Century) in Avellino, Italy.
As a color consultant, he has taken part in many radio and TV shows, including Markette la7, Design Book on Leonardo Channel Sky, Occhio alla spesa on Rai 1, and Primo Tempo Focus on Class TV. The media often calls on him for his opinion and scientific advice regarding color planning, and he has been invited to lecture all over the world (Hongik University, Seoul; Université Paris Ouest Nanterre La Défense, Paris).
Some of Massimo’s works are exhibited at the Museum fur Kunst und Gewerbe of Hamburg, the Museé de la Publicité of the Louvre in Paris, and the Museum 4th Block of Ecological Art, Kiev.